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About Struct

We do not have to be the largest but we aim to be the best

A game changer in the PIM business

The three partners and founders of Struct A/S have been part of the industry since the late 90’s when the first eCommerce solutions saw the light of day.

Jacob Kruse and Mads Brohus have been colleagues first in the A.P. Møller-Mærsk owned web agency Ecarisma A/S and since then as partners and founders in what became one of the largest eCommerce/web agencies in Denmark: Hedal Kruse Brohus A/S (Hesehus).

Peter Melchiorsen was employed in “Hesehus” in 2008 and worked here for a period as head of the architect team until he became self-employed in 2013 in order to work focused with PIM and "BIG data" solutions in his own company. Struct A/S is based on a common vision among the founders about how to become the ideal provider of eCommerce solutions.

"We do not have to be the largest but we aim to be the best"
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The name Struct

A “Struct” is a concept from the “code world".


In addition to the nerdy description, it also comes from the word “Structure” which is one of the focal points in created a good eCommerce solution. Everything from creating a good structure for business, organisation, IT systems, customers, data, etc.

Furthermore, the name also had to cover our ability – from our long experience in the industry – to handle and organise the projects in a structured way.

"A struct in the C programming language is a complex data type declaration that defines a physically grouped list of variables to be placed under one name in a block of memory, allowing the different variables to be accessed via a single pointer, or the struct declared name which returns the same address".

Wikipedia